About the Campaign

Each year during February, the LIFE Foundation coordinates the Insure Your Love campaign. It's an industry-wide public education campaign that reminds Americans of the need to protect the ones they love through proper life insurance planning.

The campaign is built around the simple concept that people buy life insurance because they love those close to them and want to protect them financially. To help with your marketing and outreach efforts, LIFE has created this e-Kit filled with the resources you need to easily pull together an effective Insure Your Love campaign.

Campaign Resources

LIFE has created free tools and resources to help you deliver the Insure Your Love message in creative and engaging ways. Explore the range of tools—from print to video to social-media—and choose the ones that best fit into your Insure Your Love marketing plan.

Educational Products

LIFE is well-known for its ability to create high-quality marketing resources that use an emotional appeal to help clients connect with the life insurance message. Browse print and video pieces as well as products and giveaways that can help you deliver the Insure Your Love message during the campaign—and beyond.